This picture is taken at Medaram of Warangal district in Telangana, India. Though the tribal fair Sammakka jatara was to be held in February, people had started visiting the place since early January itself. I visited it in the last week of January.
At this jatara the deity Sammakka is offered gold (jaggery), vermilion, rice colored with turmeric (odi biyyam). The offerings are left at the pedestal with the staff. Then people request and take jaggery offered by others. Eating this is said to bring good luck and fulfillment of wishes.